The Apple Event was unable to prevent the company's stock from plummeting

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Today's Apple event, which featured a slew of new products that will help determine if the business meets, reaches, or falls short of Wall Street's expectations for future growth and success, had, unfortunately, little to no effect on the company's stock price.

Everytime, time Apple introduces a new product, service, software, or peripheral, its stock price remains unchanged. It's almost comical; sure, Apple's stock will change after an earnings report, but a new product digest? Not at all.

It's almost as if Apple's buyers and the press are enthralled with what the company creates. And they're outspoken about it. Investors, on the other hand, are practically at lunch the whole time.

Apple shares, for example, dropped 1.28 percent today and have since dropped another 0.36 percent. Apple stock ended the day at $133.11 per share, up from $133.40 at the start of the event. As a result, the incident did not keep the company from losing any more ground.

Here is the evidence


















To put it another way, news that Apple is revamping its credit card, rebuilding its podcast app and adding paid subscriptions, that purple iPhones are on the way, that AirTags are true, that there is finally a new Apple TV, that there are new iMacs on the way that look hot as hell, that there are new iPads (including a new iPad Pro) on the way, and more received a shrug from investors.

In short, investors were too concentrated on numbers to look upstream from sales at the goods that will drive the numbers that they will later parse and come to a firm conclusion, which is what Apple stock did today.

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